Mike Brewer: Born Dealer

Scheduling Insights - Seasonal Series

Mike Brewer: Born Dealer has maintained a steady Annual rhythm for 1 year, typically returning in May. This series represents a pivotal strategic pivot in Mike Brewer’s storied television career, which spans over two decades and includes the global success of Wheeler Dealers. By focusing on the granular operations of his personal dealership, the program serves as a modern cornerstone for the Discovery+ and Quest automotive portfolios, moving beyond traditional restoration to explore the high-stakes business of car trading. Its inaugural season established a firm production template that leverages Brewer’s established reliability as a network anchor to secure a dedicated viewership within the specialized motor-documentary genre.