Cooking With the Stars

Scheduling Insights - Seasonal Series

Cooking With the Stars has maintained a steady Annual rhythm for 4 years, typically returning in July. Since its debut on ITV in 2021, the culinary competition has established itself as a reliable summer fixture for the network. The series pairs professional chefs with celebrities, creating a lighthearted yet competitive atmosphere that appeals to broad audiences during the warmer months. Its consistent scheduling has allowed it to build a loyal viewership that anticipates its return each year.

The historical broadcast trajectory shows a slight shift between June and July over its tenure. While the first season launched in mid-July, the second season attempted an earlier June start before reverting to the July window for subsequent installments. This pattern suggests that ITV views the show as a key component of its mid-year programming block. As a cornerstone of the channel's unscripted lineup, the show benefits from a predictable production cycle that ensures a new batch of episodes arrives annually without fail.