Gruen

Gruen season 17 on ABC TV
Watch Gruen on ABC TV
Status:
Continuing
Season 17:
Ended on July 16, 2025
Watched: 0%
0 of 173 Episodes
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Notes:

Season: 17
# Air Date Episode Name Watched?
E1 May 14, 2025 Bankwest, Robert Irwin & Bic
E2 May 21, 2025 KFC, Puma, SBS, Jetstar & Labubu
E3 May 28, 2025 White Fox, Allianz & IKEA
E4 Jun 04, 2025 Telstra, realestate.com.au, Helgas, Juniper, Life360 & Dr Squatch
E5 Jun 11, 2025 Aldi, CLR, AirBnB, Stanley Cups, FightMND, Crumpets
E6 Jun 18, 2025 Swisse Vitamins, Colgate, Wise & Big W
E7 Jun 25, 2025 Westpac, Kleenex, Woolworths, Tiktok & Stihl
E8 Jul 02, 2025 Menopause, Babybel, Toblerone & Kia Tasman
E9 Jul 09, 2025 Akubra, Liquid IV, Speeding, Oreos & Rexona
E10 Jul 16, 2025 Malibu, Pistachio Papi & Punirunes
Mark Series:
Watched / Unwatched
Mark Season 17:
Watched / Unwatched
Scheduling Insights - Seasonal Series
Release Window:
June

Gruen has maintained a steady annual rhythm for sixteen years, typically returning in June. This satirical look at advertising and spin has become a foundational pillar for the ABC in Australia, transitioning through various iterations like The Gruen Transfer and Gruen Planet before settling into its current form. While its early years saw fluctuations between autumn and spring launches, the production has recently solidified its presence as a mid-year fixture. Its longevity is a testament to the enduring chemistry of host Wil Anderson and regular panelists who provide a critical lens on the commercial world.

The series consistently delivers high ratings by dissecting the marketing machinery behind major global events and everyday consumerism. Its broadcast trajectory reflects a reliable scheduling strategy that capitalizes on the mid-year television season, often filling the Wednesday night slot. By maintaining a consistent annual output, the show has managed to stay relevant through massive shifts in the digital media landscape. It remains one of the most trusted and anticipated programs in the Australian public broadcaster's lineup, ensuring its place as a cornerstone of the network's yearly programming slate.

Confidence: 95% Last Refined: March 2026
Why Watch:
"A cynical, hilarious deep dive into advertising tricks, exposing exactly how brands engineer your every desire."
Series Analysis:
Gruen remains the ultimate inoculation against the dark arts of advertising. Under the stewardship of Wil Anderson, and fueled by the ideological friction between Todd Sampson and Russel Howcroft, the series deconstructs the spin, PR disasters, and brand manipulation flooding our feeds. It is a masterclass in skepticism, treating every commercial break like a crime scene. Currently, the fanbase is stuck in that familiar, agonizing limbo awaiting renewal news—a suspense strategy that feels suspiciously like a calculated marketing ploy. While the network decides whether to buy another campaign, the only way to bypass the hype and catch the next cycle of The Pitch is to set a reminder for the season return immediately.
Tone: Cynical, Witty, Analytical Last Updated: March 2026
Frequently Asked Questions

Gruen typically premieres during the middle of the year, often landing in a mid-season slot between June and August. This timing allows the show to analyze the biggest advertising trends and marketing campaigns from the first half of the calendar year.

Yes, Gruen remains a flagship program for the ABC and has been renewed for the 2026 television season. Fans can expect the panel to return to their Wednesday night slot to dissect the latest in consumer culture and brand spin.

A standard season of Gruen generally consists of 10 episodes, providing a comprehensive look at the marketing industry over two and a half months. While some early seasons varied in length, the 10-episode format has become the consistent benchmark for the series.

Wil Anderson returns as the host, joined by series regulars and advertising industry veterans Todd Sampson and Russel Howcroft. The trio is frequently complemented by a rotating roster of guest experts who provide specialized insights into modern brand strategies.

New episodes of Gruen air on the ABC primary channel and are made available for on-demand streaming through ABC iview. The streaming platform typically hosts the current season as well as selected highlights and past specials for Australian audiences.

The Pitch remains a fan-favorite segment where two different advertising agencies are challenged to create a campaign for an impossible or controversial brief. The panel then critiques the creative execution and strategy to determine which agency successfully sold the unsellable.
FAQs Updated: March 2026
Featured Characters (3)
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Network:
ABC TV
Seasons:
17
Years:
2008 - 2025
Genre:
Documentary, Comedy
Rating:
TV-PG
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