Meet Hojo Masaru, a university student with a surprising passion: makeup. His world collides with that of Minamoto Yoriko, a hardworking, no-nonsense student who has never worn makeup. Despite their differences, this unlikely pair teams up with an ambitious goal: to launch their own men's cosmetics brand from the ground up.
The series follows their entrepreneurial journey as they navigate the challenges of business, university life, and their own developing relationship. "Beni Sasu Life" is a fresh, modern story about chasing your dreams and breaking stereotypes, proving that passion has no gender. The drama offers a unique look at the world of cosmetics from a new perspective. Season 1 ended on September 25, 2023 sign up for a reminder.