A Virtuous Business

What if your favorite celebrities opened a restaurant for a good cause? That’s the premise of the JTBC variety show *A Virtuous Business*. The series follows a team of Korean stars, including Park Na Rae, Lee Jang Woo, and Kwon Yuri, as they travel to foreign countries like Italy and Morocco to run a pop-up restaurant. They must create a menu, source local ingredients, and serve authentic Korean food to unfamiliar customers. The show blends the chaos of managing a real business with the cast's hilarious chemistry and heartfelt interactions. More importantly, their hard work serves a greater purpose, as all profits are donated to charity. It's an entertaining and inspiring look at food, teamwork, and generosity. The show has ended, but sign up for a reminder just in case it returns.