Personal Taste

Released in 2010, Personal Taste remains a cornerstone of the Hallyu wave’s golden era. Following the massive success of Boys Over Flowers, Lee Min-ho’s turn as the fastidious architect Jeon Jin-ho proved his range, while Son Ye-jin’s performance as the eccentric Park Gae-in cemented her status as a versatile lead. The series utilized the unique setting of Sanggojae, a traditional hanok house, to blend modern design with heritage. While its central conceit regarding sexual orientation reflects the social landscape of its time, the show’s exploration of trust and domesticity resonated globally. Its legacy is defined by iconic romantic beats and the star power of its cast, helping to define the aesthetic and tonal standards for the modern romantic comedy genre.