The Genius Paik

What if a world-famous chef had to start a restaurant from scratch in a country where no one knew his name? That’s the thrilling premise of tvN’s *The Genius Paik*. The series follows Baek Jong-won, a celebrated Korean food entrepreneur, as he tackles the challenge of opening pop-up Korean restaurants in unexpected places like Morocco and Italy. With a limited budget and a small celebrity staff, Paik must use his legendary business instincts to attract local customers and turn a profit. The show is a fascinating blend of cooking, travel, and sharp business strategy, revealing the genius behind building a successful food empire. The first season has ended, but sign up for a reminder just in case it returns.