Let's Make A Deal

Broadcast Schedule - Daily Strip

Let's Make A Deal is a game show institution that airs weekdays on CBS. Originally debuting in the 1960s and finding renewed life in its current 2009 revival, the program has maintained its relevance by blending high-stakes decision-making with a festive, costume-filled atmosphere. Its survival over several decades is a testament to the simple but effective psychological hook of the deal, which continues to attract a massive daytime audience seeking lighthearted tension and escapism.

The show serves as a reliable daily habit for viewers, functioning as a familiar anchor in the network's morning schedule. By fostering a sense of community among its costumed contestants and home viewers alike, it has transitioned from a mere competition into a cultural tradition. This consistency ensures that the brand remains a powerhouse in the syndication and daytime markets, proving that the thrill of choosing between a curtain and a box never truly goes out of style.