Olivia Attwood: Getting Filthy Rich

Scheduling Insights - Seasonal Series

Olivia Attwood: Getting Filthy Rich has maintained a steady annual rhythm for two years, typically returning in July. Since its debut on ITV2, the documentary series has established itself as a provocative staple of the summer broadcasting schedule. The show follows a consistent production cycle that allows the host to explore various facets of the digital sex industry each year. By launching in this mid-summer window, the network successfully captures a younger demographic during peak viewing months.

The series has proven to be a reliable performer for the broadcaster, leveraging the celebrity profile of its host to bridge the gap between investigative journalism and contemporary influencer culture. While the program is relatively new, its back-to-back July releases indicate a clear strategy to anchor the ITVX summer slate. This scheduling predictability suggests that viewers can expect future installments to align with this established early July tradition as the brand continues to expand its investigative scope.