Olivia Attwood: Getting Filthy Rich

Scheduling Insights - Seasonal Series

Olivia Attwood: Getting Filthy Rich has maintained a steady Annual rhythm for 2 years, typically returning in Summer. Since its debut in 2022, the series has served as a cornerstone of ITVX’s factual entertainment strategy, utilizing a high-profile reality lead to anchor serious investigative journalism. The program has successfully transitioned from a niche digital exploration into a multi-season brand, often serving as a high-traffic driver for the network’s streaming platform during the mid-year period. Its consistent performance has solidified Olivia Attwood as a reliable factual presenter for the younger ITV2 demographic, leading to further commissions within the same investigative framework.